Rap and Hip hop cannot be studied and understood without a frame of historical context. It was born in the 1970s in the Bronx, New York. It was started as something real, poetic and political. It spoke about the bad neighborhood conditions and isolation of the Bronx from the rest of New York. Jamaican-born Kool DJ Herc is considered to be the pioneer of Hip-hop music. Hip-hop music is described as the artistic placement of oral rhymes over musical beats by keeping up suitable word order. It gave American people a voice to convey their message to the world in style.
After 30 years of Hip-hop’s introduction; it has become greatly popular worldwide. Hip-hop and rap culture and its message crossed the US boundaries and influenced the youth all across the globe; specialty in East Africa. Hip-hop ‘s deep rooted ideas made it possible to be met with open arms globally. Hip-hop has maintained consistency across cultures and regions. It is the thread that is holding together the urban youth culture. According to Forbes magazines, Hip-hop is an industry that generates 10 billion dollars a year. Rappers are an opportunity for the advertiser to sell their product due to the influence they have on the young generation.
Hip-hop has globally commercialized itself into a music industry, fashion industry, advertisement, movies and more. It provided its rappers the chance to explore and excel in other fields of industry. Organizations and fundraisers allowed them to bring hip-hop to other communities as well. Today, hip-hop is not only a music genre but a full-blown lifestyle. Hip-hop went through many ups and downs. It has influenced s lot of things from fashion to politics. Hip-hop music has been used as a source of negatives messages of sex, drugs, and violence. But has also been used to support positive messages about one’s personality, family relationships, religion and disease awareness (HIV/Aids).
Various styles of hip-hop culture have been introduced in other countries and regions like Japan, Europe, and other Asian countries. The only difference between US understanding of hip-hop and Japanese interpretation of hip-hop is the message. In America, it is seen an art form that is reflected in many ways, whereas in Japan, it is considered shallow and understood just as graphical messages presented to them, i.e. cars, jewelry, clothes and African American Rappers.
Over the years, Hip-hop has done well for itself and has been able to generate its influence all around the globe, influencing people with its visual and emotional messages and images. It diversified Itself through the entertainment industry and fashion media. It has also made possible for the rappers to pursue acting, producing and entrepreneurship. Every individual has his / her own negative and positive opinion about hip-hop. It is like other musical styles, some are more popular than others and some lost their power as they had a few years back. But hip-hop shall continue to stay under media influence and impact the lives of people inside and outside of US. Hip-hop’s popularity may vary, but it will never fade away. In conclusion, Hip-hop is one of the positive global forces that exhilarated global justice, mindfulness, and freedom for more time to come.