Trending Social Media
Social media has become the popular marketing trend nowadays. According to sources and surveys, social media is the utmost source of brand awareness, advertising, and marketing. Not only this but a wide number of business entities and marketers believe that social media is a sure way to send huge traffic towards your web page or blog.
Use the Magic Wand Carefully
Social media is like a quick number game, something trendy and catchy could attract so many followers at once. Same as this, if something goes wrong, all of sudden the table could turn against you and you could lose your follwers instantly. Here are some tricky but must known things to be taken care of while using social media platforms.
1: Use of One-Way Communication
Customers and fans relationship with you is a two-way communication. The owner of pages spent most of the time posting such content which is either related to their issues or their routine workout, promotions, and information. They don’t focus on the proper engagement with their followers to know about their views. In this one way, communication followers get annoyed and eventually unfollow the page even if they were your loyal fans. The best way to not to lose your followers is to engage your audience through replies, competitions, questions, thought provoking sessions and their issues.
2: Frequency of Your Posts
Another mostly done practice which could detract your followers is the posting consistency and fluency. Some do posting way to frequent. It results in filling the news feed of your audience due to which they unfollow you. Some posts way too less leading your audience to almost forget about you and eventually unfollow you. The best practice is to do moderate posting as few posts a week.
3: Excessive Self-Promotion
It is said that Self-praise is no recommendation. True by meaning and the top reason to lose your followers on social media. According to most of the followers on Facebook and social media, they usually unfollow or unlike the brand, page or blog if they get to see most of the posts related to promotion of the page or brand.
4: The Following Practice over Twitter
Most of the time we use a frequent strategy of following back the people and pages on twitter who have followed us. It can result really drastic. If you have followed someone who followed you first and then you get to know after few days that they have unfollowed you, you do the same. This immature practice could result in losing your faithful followers too.
4 Ways to Lose Followers on Twitter – Reasons Why People Are Unfollowing You – http://myurl.in/X7EHB
— myonlinbiz (@myonlinbiz) June 17, 2009
5: Blurring the Lines of Professional and Personal Approach on LinkedIn
LinkedIn is a highly professional social space. As we use to merge the personal and professional matters over Facebook pages most of the time, we just can’t do that over LinkedIn. In case you cross the line of that professional approach you can just lose a potential employer.
6: Private Account on Instagram
Think like a follower, and you will realize that the most annoying part is to bear private accounts. We would never want to follow someone if we can’t see his account information and posts publicly or our posts need approval. Most of the time private accounts on Instagram lose their followers just because of this.
7: No Focused Pictorials
It is said that a picture is worth 1000 words. Surely that’s true and it matters a lot. When you focus on posting informational and appealing pictures or videos, it attracts more followers. Most of the time it becomes the reason of losing followers when you don’t perform the visual practice very often.
8: Excessive use of Hashtag
If we use hashtags in our posts only for the relevant keyword to reach more but related audience that would be good. But most of the time we forget that every word is not a hashtag. Such overuse annoys the audience and they unfollow such accounts whether its facebook or twitter.
9: Mass Tagging
Mass tagging can sabotage your online repute and growth greatly. It makes you annoying and social media bot which results in losing followers.
10: Quality of Material/Posts
What you share over your page matters a lot for your audience. If it is not good enough to catch their attention or it’s something repeatedly shared before. Surely the audience will find someone else with more qualitative and unique approach.
By avoiding these mistakes anyone can maintain a good list of loyal followers and fans. If you have something more important which can result in losing followers you can share here.