Augmented reality commonly abbreviated as “AR” is an advanced technology which gathers computer generated enhancements into a pre-existing reality to make it more meaningful and defined. Augmented reality is an enhanced view of a physical and real world environment which is added with virtual elements augmented by a computer linked sensory elements e.g. sound, graphics, GPS data or videos. This technology is to be used in mobile devices in such a way that the blended digital tools complement each other but can also be distinguished easily. It is slowly gaining popularity.
— Sanem Avcil ? ICO Advisor (@Sanemavcil) January 3, 2017
Both virtual and augmented reality share a common technology type. Both of them work to give the viewer an improved visual experience. These visual techniques were previously considered as the exhibition of science fiction only. Although people remember both these realities for entertainment, only both of them have significant value in various other fields such as medical sciences. It provides a landscape of medical procedures to aid in surgeries. It has already proved significant to treat Post Traumatic Stress Disorder (PTSD). How these two realities differ is their visual enhancement differences. Virtual reality is a digital recreation of real life whereas augmented reality adds virtual elements as an overlaying part of real world. In other words, it is an enhanced version of virtual reality. Augmented reality has become more economically potential in last five years. According to research only through augmented reality-based mobile apps, a revenue of 300 million was generated in 2014 which is estimated to reach 5.2 billion by 2017.
In 1957, “Sensorama” a virtual reality machine was developed by Morton Heilig who was later termed “father of visual reality.” It was a movie theater with one seat which made the viewer feel as if he is a part of it. With time, the technology developed and it took a major turn when in 2011, Google engineered a small, slim HMD (Head mounted display) named as “Google Glass“. It was a milestone towards augmented reality. In 2015, a wearable HMD named as “Microsoft HoloLens” was developed by Microsoft which had the ability to stimulate interactive holograms to the viewer with augmented reality tools. Google Cardboard is also being used both in research and real world to provide a platform for all the industries to interface virtual worlds through 3D technology.
— Amit Mehrotra (@AmitMehrotra78) January 2, 2017
Augmented reality applies to the real world which is why it has become so much popular. It can work very well for a navigation system which can be made possible through mobile devices and modified vehicles. The indoor and outdoor navigation can be modified to a maximum level which can even help you to locate your family car at your local car service station. In rescue operations, it can assist to re-create the whole scenario with 3D mapping. The First respondents of an incident can recall and explain possible events which can eventually make the event transparent. For entertainment, virtual games would be popularized more. A step towards it is the recently launched “Pokémon Go” which has broken the popularity records of gaming. It will also help for shopping, for example, you can even visualize a product at your local grocery store. Even the online shopping would become visualized shopping which is the best a person can ask for.
— Jason Bradbury (@JasonBradbury) January 2, 2017
With the advancements in communication devices e.g. smartphones, wearable devices, video display devices, the augmented reality has a bright future ahead. According to ABI research, augmented reality niche market is estimated to hit the net worth of US $150 billion among 1 billion estimated users worldwide. This number is beyond imagination.
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