Top most must have steps to write a modern day marketing plan

Marketing is a key part of a business plan. A good marketing plan is as vital as a business plan; unlike a business plan a marketing plan spells out all the tactics and tools to achieve sales goals or reach goals. It is plan of action – what you sell, who wants to buy the product and includes the tactics which are used to generate sales lead. A marketing plan consists of several parts and steps. Situational Analysis & Positioning The first section of a marketing plan is based on situation analysis, which defines company and its products and services. Situation analysis gives a succinctRead More →