- Key Digital Marketing Trends of 2017 (Part 1)
Future of The World Is Here
It’s Hard to find things that won’t sell online- Jeff Bezos-Founder Amazon
Rightly said, as of today we live in a technological world where everything is modified or redesigned in a more convenient, digital way. As of now, everything is in our reach due to its availability over the internet. Digital media and internet society has created a new and easiest way of doing business. It is the new and most applicable trend of business marketing through the use of digital media techniques to grow.
Digital Media Marketing and its Tactics & Techniques
It is the utmost need of today’s digital era. We now live in a technology centered world where every interaction has been digitalized. We shop online, search online, communicate online, sell and buy online, read and write online and exchange/build trustworthy relationships online. While every single thing of our daily life has been converted over digital interface then how can we deny the importance of it? Which is why businesses, brands, and products owners are using digital media techniques to grab the market.
There are lots of handful techniques from which anyone can choose in accordance with its business, brand, product or service. It includes SEO, SEM, E-commerce, SMM, SMO, content automation, data-driven Marketing, display advertising, campaign Marketing, Affiliate Marketing, Mobile Marketing, Email Marketing, Referral Marketing and much more.
— Guest Blog Posting (@GuestBlog_Post) August 29, 2017
Do we really need to fall for Digital Marketing?
Digital marketing is the remarkable solution to attract customers, earn a profit, build the business reputation, strengthen your market presence, grab the market share, create brand awareness and brand loyalty and create a long term customer relationship. Through the use of digital media facilities every business and product could be managed over a web interface.
There are lots of reasons one might need to get the motivation of why digital marketing is essential to opt and how much beneficial it could be?
Through digital marketing, one can achieve so many targets such as:
- Reaching out heterogeneous audience and potential customers
- Getting fast ROI by investing less on marketing
- Being available and in hand all the time for the consumers and audience
- Creating significant, long range, diverse and maximum sales channels
- Standing out unique, flexible and updated among the competitors
Key Digital Marketing Trends of 2017
As of following the unpredictable moods of our new digital world, everyone needs to be updated with the changing trends and techniques. Same as in marketing one should be concerned about the new predicted and popular digital marketing trends creating the new era. Here are some most favorable trends of 2017 in digital marketing:
It’s the most popular trend taking over the marketing industry due to its cool and attractive features. Lots of companies are using 3D assertive environment for their advertising and marketing campaign to attract more consumers. AR technology is being opted by many famous companies and brands such as PEPSI, Coca Cola, Facebook, McDonald’s, Samsung, Google, Youtube, Airbnb, and Snapchat. Pokémon Go is the latest and very successful example of AR technology enabled apps/games. What can be more attractive for people than to see a real like 3-dimensional environment in many creative ways?
Live Streaming-Go Live
Another rising trend is the usage of an amazing feature “Going Live“. Companies are using the live streaming method in creative ways to attract and interact with their potential customers on a huge scale. Companies like Nissan, General Motors, Experian, AWeber, Nestlé and many others are using live streaming differently. Either by setting live competitions, interacting through answer/question sessions or by creating live events.