We have seen a technology spree in the year 2016 which is going to be there in 2017 too. Digital technology is the most appreciated and adopted development in the marketing industry. Companies are shifting and restructuring old modules into the new digitalized versions. We can witness many interesting and creative technological based creations and invention such as new apps, new services, products, and games. From the most opted augmented reality trend in digital marketing we have much more foreseeable trends for the year 2017 and so on.
Shifting from VR to AR
More companies are expanding the technological space to create more advancement. Just like we have seen a grand shift from VR to AR technology adoption. VR technology is the creation of a unique world but AR is the experience of that unique world into our own real world so it is more amazing to experience. Google has also on the road by signing a funding contract of $542 million which is a huge investment of course. In other nominations, LEGO is playing a part by using AR technology to create real like virtually represented toys, along with giving a hit to a new style of packaging through creating AR-based Digital Boxes.
Nintendo is using AR for their 3DS games to let the user experience the virtual objects in their physical environment.
Disney is working on a unique project which is a combination of AR and mixed reality named Magic Bench.
The expansion of digital marketing and technology intervention is here and it’s amazing to be a part of it.
Imitating human thinking and decision-making ability, artificial intelligence is changing the pattern of digital marketing. Through the use of the sophisticated machine learning, markets have now an open path for more successful engagements and opportunities. AI applications are creating convenient and attractive ways to engage consumers more effectively. Some of AI applications are:
AI content creation programs such as Wordsmith
AI powered content curation
AI based virtual assistant through voice search technology
Predictive analytics through propensity modeling
Effective and targeted ad placement
Companies are spending a lot in the AI industry to get more revolutionized marketing results.
With every passing year, mobile users are increasing worldwide. Not only this but we can see the great adoption of using digital media over mobile, rather than over desktops or laptops. According to a research done in 2016, it was clarified that people in the US are spending two third of digital media time over mobile devices. The numbers will surely add up in the 2017 and so on. It is going to be the top trend in 2017, for which digital marketing strategy should be managed accordingly. Some of the most popular mobile marketing trends of 2017 are:
Apps Usage: In 2016 around 149 billion mobile apps were downloaded which is expected to reach 197 billion in 2017
Mobile marketing automation is predicted to grow fast.
Repeating the history: Instant Messaging apps will repeat the history and will dominate the apps industry.
Location based marketing will be the next big thing in digital marketing.
— Osserv International (@OsservatoriIn) September 1, 2017
Digital life is the foremost choice of nowadays. In terms of this marketing industry is revolutionizing very fast which will surely create some new path for the whole world.